“SOGLIO nurtures, moves and invigorates with the power of the mountains.”

The company’s mindset and vision form the foundation for the high-level quality expectations on a SOGLIO product. The speciality is expressed through a noticeable connection of product quality and the uniqueness of Bregaglia.

Through its deep roots in the mountain region, a SOGLIO product needs to offer customers an unmistakeable added value. It goes without saying at SOGLIO that a company also bears social responsibility, including a fair conduct with people and the environment

“SOGLIO is an ambassador for Bregaglia and Grisons in particular, as well as for the concerns of mountain areas in general.”

It is within the interest of SOGLIO to use its appearances and communication instruments in order to function as a beacon for the promotion of a gentle and regionally tailored tourism. It is a conscious decision to carry the name of the place of origin out into the world as a trademark. This is to heighten the profile of the region and simultaneously incorporate the close relationship with nature, which the customers can use to position themselves in respect to the brand SOGLIO. A win-win situation for both the region and the brand.